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  • Writer's pictureTroy Curtis

"Threads" is solving the Twitter problem...I think?

Get with the times! Are you on Threads yet?


As you might know by now, Threads is a recently launched app by Meta that aims to compete with Twitter. Users can post up to 500 characters and engage in public conversations., which Mark Zuckerberg likely implemented to attract dissatisfied Twitter users to the platform, emphasizing the importance of keeping it friendly. The app garnered well over five million sign-ups within its first four hours, and will probably eclipse 100 million in a very short time.


The whole thing was apparently kicked off with Zuck sharing his first Tweet in 11 years with a copycat Spiderman meme (check it out if you haven't seen it already):


Despite Twitter CEO Elon Musk having expressed a preference for Twitter's authenticity over the perceived "artificiality" of Instagram, competitors have raised concerns about data usage, including potentially sensitive information.


For any Twitter user, this might seem like it's been a long time coming. Twitter's broad, global conversations on controversial issues can often contribute to the creation of negative and hostile online environments on the platform. From polarization and echo chambers to anonymity and mob-mentality, the so-called "authenticity" of Twitter might not be what the majority of users are really looking for.


Twitter has been criticized for a number of features that have been left unaddressed, and perhaps one underrated feature is solving the "limited context and misinterpretation" problem.


Twitter's character limit imposes restrictions on the depth of discussions, and this limitation often leads to oversimplification and the lack of nuance, making it easy for messages to be misinterpreted or taken out of context. Such misunderstandings can escalate tensions and contribute to hostile interactions. It's very similar to how some people read a click-bait headline without diving into the meat of an article.


In both cases, this brevity can lead to a lack of nuance and context, making it easier for messages or information to be misinterpreted or taken out of context. Similar to how limited tweet content can escalate tensions on Twitter, relying solely on headlines without reading the full article can contribute to misunderstandings, fueling heated debates and hostile interactions based on incomplete or skewed information. It highlights the importance of seeking comprehensive information and engaging in thoughtful analysis before forming opinions or engaging in discussions.


So who is Threads good for?

In any case, Threads is presently alive and currently thriving. So, who does this platform cater to most? While Instagram holds the top spot for holding a global presence and Twitter allows for viral conversations to take place, will Threads provide something...different?


I think so! Given how much time has been spent comparing how similar Threads seems to Twitter, here are a few differences between the two:


Focused on text and dialogue:

Allegedly, Threads is specifically designed to prioritize text conversations and dialogue. This emphasis on meaningful exchanges can benefit people who enjoy engaging in deep, thoughtful discussions.


More control over audience visibility:

Unlike Twitter, Threads offers users a bit more control over who can see their posts. This feature allows individuals to have more privacy and select a specific audience for their content.


No hashtag or trending-topics function:

Threads does not have the hashtag or trending-topics feature that Twitter is known for. This can be advantageous for those who prefer to engage in conversations without the influence of popular trends or topics, allowing for more personalized and focused discussions.


So, with the absence of a hashtag or trending-topics function in Threads, as mentioned above, this can provide benefits for individuals who are already part of existing online communities. Here's what I mean:

Focused discussions:

By not having hashtags or trending topics, Threads encourages conversations that are more specific and focused. Users can engage in discussions within their chosen community without the distraction of broader or unrelated topics. This allows for more meaningful interactions and deeper exploration of particular subjects.


Personalized conversations:

Without the influence of popular trends or hashtags, individuals can engage in more personalized conversations within their communities. They can discuss topics that are relevant to their interests and connect with like-minded individuals who share their passions. This personalization fosters a sense of belonging and enables users to establish deeper connections within their online communities. And hey, maybe this could even give you a better chance at interacting with an influencer you follow closely!


Niche communities:

Threads' approach of not emphasizing trends or hashtags can be particularly beneficial for niche communities. These are communities centered around specific interests or topics that may not have widespread popularity or recognition. By removing the pressure to conform to popular trends, Threads allows niche communities to thrive and facilitates focused discussions on their unique subjects.

Overall, the absence of trending topics and hashtags in Threads creates an environment where individuals can engage in more focused, personalized, and meaningful conversations within their existing online communities.


Have you downloaded Threads? What do you think about this new app? Will you consider switching over to it from Twitter? Also, follow me if you haven't already:









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